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June 8, 2016

HONOR JOINS FORCES WITH X-MEN: APOCALYPSE TO GIVE STRENGTH TO THE BRAVE

Honor named official handset of the new X-Men: Apocalypse film.
LONDON, 17 May 2016 – Honor, the dynamic online-first brand for digital natives, has been announced today as the official handset partner of the much anticipated X-Men: Apocalypse film, which hits cinema screens on 19 May.

As one of the world’s leading cult film franchises, Honor fans will be able to champion diversity and the spirit of defying all barriers through X-Men’s action-packed plot and diverse characters. The partnership with Fox and Marvel Entertainment underlines Honor’s ambition to spread the spirit of bravery far and wide with its ‘For the Brave’ philosophy.

Marking the release of the film, Honor is giving away a limited edition Honor 5X etched with the iconic X-Men logo and a premium bundle which includes an X-Men themed cap, sunglasses, card holder, keyring and drawstring bag. One winner will have the chance to win this exclusive prize and four runners-up will receive the goody bag. For the chance to win, fan simply have to click on post from Facebook or twitter and enter via Gleam from Monday 16th of May to Monday 30th of May This special bundle will also be available to purchase on Honor’s v-mall from 19th May 2016 for £169.99, with any colour Honor 5X to choose from.

Honor’s no-nonsense 5X handset is the unrivalled device for every brave individual who has the courage to stand up for what they believe and use their individual strengths as a means for breaking boundaries. With its futuristic design and world-class features there’s no end to its potential. Flawless finishing and advanced ergonomics ensure you own and hold something extra special. State-of-the-art fingerprint sensors offer unrivalled accuracy and performance, while adaptive technology remembers your fingers even with wet hands or partial prints. Meanwhile, sharp, vivid visuals guarantee big-screen brilliance and a high-speed core processor joins forces with a cutting-edge camera helping you embrace life and ensure you’re at the top of your game, even if you don’t go by the identity of Storm, Night Crawler or Beast.

A second competition will also be running, giving Honor and X-Men fans alike the chance to win a seat to a private screening of X-Men: Apocalypse at Fox’s studio in London on May 23rd. To enter this competition, information will be available on Honor UKs Facebook and Twitter.

To find out more visit Honor’s Vmall at http://www.vmall.eu #honorblue.
For more information, contact http://Amar.Sejpal@hkstrategies.com / 0207 413 3260