[NEWS] HONOR will launch a new sub-brand in the future

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Hi Everyone

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As we all know, Honor was originally a sub-brand of Huawei, but due to the influence of the external environment, Honor was forced to operate independently from Huawei. In recent days, according to a report from the Financial Associated Press, Zhao Ming, CEO of Honor Terminal Co., Ltd., said that in the near future, Honor itself will differentiate into new sub-brands and assume the original "Internet" role.

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It can be seen that Honor will focus its business offline, and the original online share will be replaced by a new sub-brand. Simply put, Honor’s cost-effective models will be mainly reflected in the new brand of mobile phones. Honor itself will be used to impact the high-end mobile phone market.

At present, the company has revealed that the sub-brand company of Honor is Shenzhen Xingyao Terminal Co., Ltd., and the new brand may be named after "Xingyao".

According to the reported news, Honor is building a new headquarters and a brand-new production line in Shenzhen, and its production capacity will be further improved in the future. In terms of the supply chain, Honor has signed supply agreements with suppliers such as AMD, Intel, Micron, Samsung, and Microsoft, and has fully resumed cooperation. The expansion of the production line and the restoration of the supply chain will also provide a favorable foundation for the steady development of Honor.

THANKS, KURAMA

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