HONOR: innovation, quality and service

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A company committed to global smart device technology has arrived in the country to offer its users the ability to go further through tools, applications and features. This is Honor, a company founded in 2013 that was born with a strategic focus on innovation, quality and service, and which day after day works to advance by leaps and bounds.

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“In this 2021 Honor has been reborn and reinvented and not only in terms of independence. For many years we have been a sister brand of Huawei and a year ago we became independent, took our own path, spread our wings and welcomed more than 100 markets around the planet, including key Latin American markets such as Colombia, ”said David Moheno, Honorary Director of Communications for Latin America.

Honor's years of experience in the consumer technology market have led the company to establish itself in more than 2,100 markets, through research and development activities aimed at perfectly knowing the consumer and establishing itself in all possible scenarios.

“Honor is a brand that will always look for a very important duality within its strategy. We have the research and development resources and the global investment to develop products in all kinds of categories. However, we always listen to the needs of local consumers even if there are hundreds of them. We make a tailor-made strategy for each of the countries and it is precisely for this reason that in Colombia we started with the launch of products that allude to the ecosystem such as Honor Band 6 or Honor True Wireless Stereo X1, which are noise canceling headphones ", he continues Mold.

The new Honor 50

Bigger screens, long battery life, and unlimited connectivity are three of the factors that Honor took into consideration when it launched its new smartphone: Honor 50, a team the company has worked on alongside allies such as tech-savvy Qualcomm.

“A very important thing is that it is a 5G-ready device, there are many 5G-enabled networks in the world (..) and there are many functions that Honor has taken from the Qualcomm platform; what we focus on the camera and the user experience. We know our processor is very powerful and will be used as a reference in content creation, ”explains Ricardo Anaya, Qualcomm Latam Product Manager.

The high processor capacity of the new Honor 50 positions it as a reference point for games that have to operate under a fast network with excellent coverage, for which there is Claro, the telecommunications company.

"Claro as a leading telecommunications company works every day to bring the best technology to all our users nationwide, we not only have the largest network in the country, but also the best equipment manufacturers", stresses Luz Neila Muñoz, director of home and mobile terminals in Claro.

Source: EL TIEMPO