HONOR and its technology-inspired clothing line

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Honor leads creativity and fashion hand in hand with technology

The mobile brand presented Honor X series phones at Macrofest and its technology-inspired clothing line.

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As part of HONOR's initiatives and daring to break the mold and go beyond tradition, the brand presented for the first time a clothing line inspired by its new Honor X series during Macrofest Panama 2022, a festival that combines fashion and art. , music and creativity.

This initiative that perfectly blends fashion and technology was born from the brand's creative team. "Honor is always aware of fashion trends, materials and technologies, to provide complete experiences that meet the current needs of its customers, who are at the heart of the whole strategy of the brand, in this way we have been inspired to create unique pieces. . with style and an urban touch, ”said Jonathan Urriola, Honor Panama design leader.

The pieces featured are sweatshirts, t-shirts and bucket hats (fisherman style) with the Honor X Series logo. For the creation of the clothing line, HONOR has taken as a reference the styles of urban culture, street fashion, graffiti, drawing inspiration from the North American style of the 80s. Its target audience is young people, which is why its pieces are unique with various and suggestive colors.

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Design

One of the most important features of each of the Honor smartphones is their elegant design. Regardless of whether it is a mid-range smartphone such as those that are part of the HONOR X Series family and its X7, X8 and X9 models, these devices will always look at the level of a flagship.

Honor's research and development (R&D) and industrial design teams work side by side to bring premium, comfortable designs to smartphones with superior technologies. Furthermore, each of the shapes and elements that make up the phones has a reason for being. They are inspired by both nature and iconic technological symbols and objects.

The Honor X8 and X7 smartphones are no exception and their design has a reason for being, as well as giving a touch to the style of every consumer.

Here are some elements that inspired the Honor X series:

- Nature and its elements: colors, such as Obsidian Black, Sidereal Silver and Sapphire Blue, allude to the universe and precious stones.

- Fashion Trends: Smartphones like the Honor X8 have followed the trend of a square camera system on the back and a rectangular shape with curved corners on the body of the phone. This model is the result of the market study that HONOR does before creating a smartphone and in which it sees the preferences of consumers.

- Vintage memorabilia: The Honor X7 is inspired by the Honor 50, whose camera pays homage to the classic dual-lens reflex camera, an iconic symbol of the 1920s.

HONOR is always attentive to trends in fashion, materials and technologies, to provide complete experiences that meet the current needs of its customers, who are at the heart of the whole brand strategy.

I like the t-shirt and hat a lot and do you?