Tourism Malaysia Partners with HONOR to Promote Visit Malaysia 2026 Through Mobile Photography

[MALAYSIA, KUALA LUMPUR, 15 July 2025] HONOR, a global leading AI device ecosystem company and Tourism Malaysia signed a Memorandum of Collaboration (MoC) to jointly promote Malaysia as a top travel destination ahead of Visit Malaysia 2026. Through this partnership, HONOR aims to promote Malaysia’s diverse culture and natural heritage to tourists through mobile photography initiatives.

_{Minister Counsellor of the Embassy of the People’s Republic of China in Malaysia, Chen Youliang (middle), President of HONOR South Pacific, Justin Li (left) and Deputy Director General of Tourism Malaysia Samuel Lee Thai Hung (right) witnessing the signing of MoC between Marketing Director of HONOR Malaysia, Victor Yu (left seated) and Senior Director of International Promotion Division (Asia/ Africa) of Tourism Malaysia, Nuwal Fadhilah Ku Azmi. (Right seated)}

The series of activities will include photography competitions, workshops, art exhibitions and cultural events. Among these, the HONOR Magic Moments Awards, an annual global mobile photography competition also open to Malaysians, will provide a unique platform for participants to showcase their creativity and capture the essence of Malaysia through HONOR’s innovative smartphone technology.

President of HONOR South Pacific, Justin Li said the collaboration empowers users, especially the youth to capture the unique beauty of Malaysia to the world through the lens of HONOR’s smartphones. "We are proud to support Visit Malaysia 2026 campaign by leveraging technology and innovation. We want to create new opportunities to promote Malaysia as a top travel destination, empower the nation’s youth, and foster cultural exchange. Not only tourists, Malaysians themselves will also be able to enjoy and appreciate the country’s beautiful moments and wonders captured through HONOR’s smartphones," he said.

Deputy Director General of Tourism Malaysia Lee Thai Hung said, "We are excited to collaborate with a forward-thinking partner like HONOR Malaysia. This partnership supports our efforts to diversify promotional strategies and embrace innovation in tourism marketing. As we gear up for Visit Malaysia 2026, we are determined to build strong public-private collaborations that can elevate Malaysia’s brand visibility on the global stage."

In addition to the collaboration, HONOR will also produce contents featuring its latest cutting-edge foldable smartphone, the HONOR Magic V5 to enhance tourist travel experience across the country. This content will provide valuable travel tips and creative photography ideas, all powered by the device’s advanced AI capabilities.

Features like Gemini Live Screen Sharing allow tourists to effortlessly receive real-time suggestions for attractions and navigate cities with ease. Additionally, the new Three Split Screen function enables users to conveniently compare prices for hotels, transportation, and shopping, making trip planning more efficient and enjoyable. The device’s AI Translate function facilitates smooths communication between tourists and locals, while its powerful camera system, including a 64MP periscope telephoto lens with 100x zoom, allows capture stunning images that showcase the country’s unique attractions.

The HONOR Magic V5 will be launching in Malaysia at 3PM, today. It features a slim feature at 8.8mm when folded and offers superior upgrades in camera, battery, durability and software. Please visit HONOR’s official website for more details.

About HONOR 

HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.