｢NEWS｣ a new HONOR sub brand!

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Hey there HONOR fans ?

As we all know, HONOR was originally a sub-brand of Huawei, but due to the influence of the external environment, HONOR was forced to ship independently from Huawei.

Recently, according to a report from the Financial Association, George Zhao, CEO of HONOR Terminal Co., Ltd., said that in the near future, HONOR itself will differentiate into new sub-brands and assume the original "Internet" role.

It can be seen that HONOR will focus its business on offline, and the original online share will be replaced by a new sub-brand. Simply put, HONOR’s cost-effective models will be mainly reflected in the new brand of mobile phones. HONOR itself will be used to impact the high-end mobile phone market.

At present, the company has revealed that the sub-brand company of HONOR is Shenzhen Xingyao Terminal Co., Ltd., and the new brand may be named after "Xingyao".

According to the reported news, HONOR is building a new headquarters and a brand-new production line in Shenzhen, and its production capacity will be further improved in the future.

In terms of supply chain, HONOR has signed supply agreements with suppliers such as AMD, Intel, Micron, Samsung, and Microsoft, and has fully resumed cooperation. The expansion of the production line and the restoration of the supply chain will also provide a favorable foundation for the steady development of HONOR.

According to information, Shenzhen Xingyao Terminal Co., Ltd. was established on July 20, with the legal representative of Zhu Zhendong and registered capital of 4 million yuan.
Its activities include the sale of portable smart devices, sale of intelligent robots, sales of intelligent unmanned aerial vehicles, sale of Internet of Things (IOT) equipment...

The company is 100% controlled by Honor Terminal Co., Ltd. depending on the source of the company's equity.
It is rumored that this brand would be the brand Honor would use for its low-cost smartphones, a bit like Honor was in its early days.

HONOR is going through a new journey and the launch of HONOR Magic 3 was only the beginning of something way beyond our expectations! I'm glad to be an HONOR fans and have the chance to join the brand on this journey, growing, conquering, doing EPIC!

What's your thoughts about this new HONOR sub brand? I think it's great news, so we can continue have the smartphone prices we were used too with HONOR, but we'll also have flagship devices with the most recent and powerful technology! Share your opinion too, I'd like to know.

See yha!